AUC Clinical Housing

Effective Ad Writing Tips

Over the past decade, the migration from print to online advertising of rental properties has brought about fierce competition. Online advertising has provided multiple media options that weren't previously available, such as creating picture-rich listings with multiple photos, video, and maps, along with rich detailed ad copy and social media links.

Since owners of rental properties have begun to look at their rental portfolios as real businesses, with themselves as CEO, competition can be fierce. How can you ensure that your property stands out? Strategic marketing! Businesses need marketing to retain and grow market share, so that competition from across the street with trendy name, logo, and picture-rich website won't lure tenants to where the grass appears greener.

How do we stave off this exodus and fill empty units before the competition? By producing descriptive, picture-rich, and eye-catching advertisements that are tailored to your target audience. Here are some suggestions:

Unlike rental ads in the classified section of local newspapers, which often charge by the letter, most online sites offer plenty of space for you to provide details. Take advantage of this space and provide information tenants are looking for up front. Along with great photos, the most important details to include are location and price. Be sure to fill out all of the fields when posting your ads, list all amenities, and be clear on the terms. If you require a 1-year lease or utilities are extra, state this upfront.

Several Things to Avoid when Posting Online Rental Listings: